Keyword research is a critical skill for any digital marketer. Thanks to thorough keyword research, my hard work has paid off. I’ve worked hard to target almost every SEO-related keyword you can think of. Luckily, I do! Here are some of the top results for the phrase: Let’s say someone in my target audience is searching for “what is SEO?” I want to make sure I have content on my website that comes up early in the results for that search term. This means I want pages from my website to appear in the SERPs when my audience searches for terms related to S E O and digital marketing. This means you can do keyword research even if you are a small business that only serves customers in a particular city or state.įor example, my target audience for this blog is primarily marketers and small businesses looking for help with their SEO and digital marketing strategies. But you can also use local keyword research to find topics that only people in a specific area are searching for. You can use keyword research to discover universal nationwide or global topics that everyone is searching for, like in the example below. By optimizing your content for those keywords, you are more likely to appear in the search engine results. Keyword research refers to the process of discovering what search terms your target audience is entering in search engines to find businesses and websites like yours. By the end of it, you’ll know exactly how to do keyword research for SEO. In this article, I’ll show you my step-by-step process for finding, analyzing, and choosing keywords. If you want a complete guide to keyword research, you’ve found it.
Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases for link building, or know what content to develop for your audience? The goal of keyword research is to find out what your target audience is searching for online and determine what it will take to actually rank in search engines for those keywords. That’s why keyword research should be the basis of any online marketing campaign. 68 percent of online activity begins with queries in search engines like Google or Bing.
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